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Publishers Clearing House (PCH) is a leading direct-to-consumer company offering free-to-play sweepstakes and games across a network of web and app-based entertainment properties. As a video producer, editor, and motion graphic designer, I have created a total of 2500+ videos for them, working on more than 400 projects per year between 2017 and 2021.
WEEKLY WINNERS
Every Friday PCH will highlight one of its winners from the past week. The concept and graphics were created to emphasize that PCH awards many smaller prizes, not just the million-dollar checks, and to highlight that PCH has winners all across America.
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Facebook Feed and Story, Instagram Story, YouTube
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DEVELOPMENT | GRAPHICS | EDITING
MOTIVATION ACROSS THE NATION
In early 2020 PCH launched new efforts to reach their target audience "The American Heartland" - 40+ people from the heartland of America, residing in ex-urban or rural areas, upholding traditional faith-based and patriotic values, passionate about sports, and exploring the great American outdoors. This was the first video ad campaign designed to directly appeal to this audience and received top engagement on Instagram
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PCH Native Ads, PCH Organic Social Media
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DEVELOPMENT | GRAPHICS | EDITING
WEEKLY TO-DO LIST
On Mondays, PCH fans get to hear about three exciting new opportunities to win with "To-Do List." The segment was created to drive site traffic and generated above-average session and reach volume.
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Facebook Feed and Story, Instagram Story, YouTube
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DEVELOPMENT | GRAPHICS | EDITING
$1,000,000 WINNING MOMENT
For major prizes, PCH gives their fans the opportunity to see what goes behind awarding a big check. The 3+ minutes segments follow the journey from PCH HQ to the winner's home, capturing behind-the-scenes moments, major landmarks in the area, and unshown clips from the winning moment.
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Facebook Watch and Story, Instagram Story, YouTube
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DEVELOPMENT | FILMING | GRAPHICS | EDITING
PCH GIVEBACK 2019 RECAP
In 2019, PCHers stepped up and rolled up their selves to help out local organizations. The PCH Giveback video series highlights PCH's mission to make dreams come true, for charities, too!
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Facebook, Instagram Grid and Story, YouTube
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DEVELOPMENT | GRAPHICS | EDITING
PRIZE PATROL FACETIME
What's the message you absolutely don't want to miss? To hear the latest opportunity to win. In a series of selfie videos, the Prize Patrol addressed fans directly using an intro graphic replicating a video call and an end screen with the promotion. Ever since they were first launched in 2019 these videos remained PCH's top selfie video concept to promote the SuperPrize.
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Native Ads, GDN, Gmail, Facebook Watch and Story, Instagram Story, YouTube
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DEVELOPMENT | FILMING | GRAPHICS | EDITING
#INTHISTOGETHER: COVID-19 PANDEMIC RESPONSE
In 2019 PCH began promoting their most popular sweepstakes through the Facebook Cover video feature. These videos drove top views and contributed to the unified visual identity of PCH's social channels.
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DEVELOPMENT | GRAPHICS | EDITING
PCH FACEBOOK COVER VIDEOS
In 2019 PCH began promoting their most popular sweepstakes through the Facebook Cover video feature. These videos drove top views and contributed to the unified visual identity of PCH's social channels.
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DEVELOPMENT | GRAPHICS | EDITING