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Tin Building by Jean-Georges is New York's latest culinary destination. As head of content and part of the marketing team, I oversaw the end-to-end process of multi-channel content strategy, development and production, managing internal resources, external agencies, and production companies
ROKU'S MARTHA COOKS @ TIN BUILDING
Martha tours the Tin Building, guided by chef and owner Jean-Georges; Martha is then joined by three Tin Building chefs and makes a lemon pizza, french onion soup, and chili mala chicken.
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ROKU Original Streaming | Organic Social
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PRODUCTION MANAGEMENT
TOUR DE TIN
Acclaimed chef Jean-Georges takes you on a food tour around the world at his sprawling food market located at the Seaport in the heart of Lower Manhattan.
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Organic Social Media, Web
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CONTENT DEVELOPMENT | PRODUCTION | CREATIVE DIRECTION
TIN BUILDING'S GRAND OPENING
In September 2022, NYC's newest culinary destination opened with week-long stunts throughout the city. The festivities culminated with a ringing the bell of the NYSE, a chef's parade, and a grand opening party for the ages.
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Organic Social | Web
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CONTENT DEVELOPMENT | PRODUCTION | CREATIVE DIRECTION
NBC TODAY SHOW
TODAY’s Carson Daly sits down with chef Jean-Georges at his famed House of the Red Pearl restaurant in New York City as he marks 50 years of culinary excellence. They also get to sample some of the iconic dishes that span his decadelong career!
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Broadcast, Streaming, Organic Social
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PRODUCTION MANAGEMENT
THE DISH ON CBS SATURDAY MORNING
Chef Jean-Georges Vongerichten has restaurants across the U.S. and around the world. This year Jean-Georges has taken a lifetime of travel and experiences and put it all under one roof, at New York's South Street Seaport. "CBS Saturday Morning" co-host Dana Jacobson reports.
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Broadcast, Streaming, Organic Social
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PRODUCTION MANAGEMENT
HOLIDAYS AT TIN
Everything you need for the holidays in NYC's favorite culinary destination.
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Paid Media | Organic Social | Web
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CONTENT DEVELOPMENT | PRODUCTION | CREATIVE DIRECTION