On time, on brand, and under budget - this is the north star that has guided my decade-long career in content production. From hands-on design work to spearheading large-scale, multi-channel campaigns, there ain’t no mountain high enough to keep me away from reaching, engaging, and converting the audience of any brand.

 

I started off my career in NYC as video producer/editor and motion graphics designer, working freelance for various brands (Macy’s, Universal Music, and the United Nations). In 2017, I joined the Creative & Marketing team at Publishers Clearing House where I successfully optimized the video production workflow and increased the asset output by 350% YOY to 2000+ video assets per year. Along with editing and motion graphics design, I produced the famous winning moments, traveling to lucky winners across America on overnight trips every week. And yes, I did deliver a few oversized checks myself with the Prize Patrol!

 

Then as the Head of Content at Tin Building by Jean-Georges, I oversaw the end-to-end process of multi-channel content strategy, development and production, managing internal resources, external agencies, and production companies, all while juggling tight timelines and budgets. I was responsible for the launch of the business, the monthly marketing campaigns, and day-to-day management of the social, website, and email channels. I also managed the production of over 35+ internal marketing video and photo shoots and 20+ high-profile media shoots for outlets like NBC’s Today Show, CBS Saturday Morning, Roku’s Martha Cooks and The New York Times. Through the dynamic, relevant, and engaging multi-channel content, we successfully grew our Instagram engagement by 46.6% YoY and email subscribers by 127% YOY. As of May 2024, my role has expanded to devising the marketing digital and experiential strategy for all owned-and-operated F&B business at the Seaport/Pier 17.