I’m a brand, content, and digital marketing leader who builds integrated campaigns and experiences that actually move numbers, not just make pretty decks.

Over the last decade, I’ve led content, experiential, and brand strategy for hospitality and lifestyle brands in New York—most recently at Jean-Georges’ Tin Building and The Seaport. There, I helped launch Tin Building with 280M+ paid and earned impressions, grew Instagram engagement triple-digits, and used experiential programming to drive ~15% YoY revenue lift across four properties. 

Today I run raccoon, a New York–built marketing + creative studio, where I partner with hospitality, lifestyle, finance, and legal clients on brand strategy, content, and experiential work that’s clever, fast, and impossible to ignore. I’m just as comfortable building a lifecycle/CRM playbook or social content system as I am producing a drag brunch, a Bastille Day block party, or a launch event.
 

I’m at my best translating messy business goals into clear strategy, then leading cross-functional teams to execute—using data, AI-enabled tools, and tight operational discipline to keep things on time and on budget.