About
My name is Chris, but I go by "on brand, on time, under budget."
Or, in other words: I’m an NYC-based brand, content, and digital marketing leader who creates integrated campaigns and experiences that actually move numbers.
Over the last decade, I’ve led content, experiential, and brand strategy for hospitality and lifestyle brands in New York — most recently at Jean-Georges’ hospitality portfolio at NYC's Seaport. There, I helped launch Tin Building with 280M+ paid and earned impressions, grew Instagram engagement triple-digits, and used experiential programming to drive ~15% YoY revenue lift across four properties.
Today I run raccoon, a New York–built marketing + creative studio, where I partner with hospitality, lifestyle, finance, and legal clients on brand strategy, content, and experiential work that’s clever, fast, and impossible to ignore. I’m just as comfortable building a lifecycle/CRM playbook or social content system as I am producing a drag brunch, a Bastille Day block party, or a product launch event. I’m at my best translating complex business goals into clear strategy and visuals, then leading cross-functional teams to execute — using data, AI-enabled tools, and tight operational discipline to keep things on brand, on time, and under budget.
Thank you for coming to my TEDTalk.
Now, how can I help?
LATEST PROJECTS
